_Led innovative marketing and growth for iconic global brands adidas / Chiat Day / Levi's / Nest / One Medical / Oura
_Agency / Start-up / Early / Late Stage / Private / Acquisition / IPO / Public / VC Advisor / Start-up Advisor
_Wearable / Healthcare / Membership / Services / Hardware / Apparel / Footwear / Automotive / EV / Sustainability / Retail / DTC
_Sports Marketing / Energy Utility / Security / Home Heating / Fire Safety
_Proven record of driving business / Category Disruptors / Revitalizing brands
_Digital / Social media strategist / Innovator / Growth / Performance
_Business Insider Top 28 CMO's in the World / Forbes Top 50 Most Innovative Marketers / Advertising Age Top 50 Creative Marketer
_Advertising Age Breakout Brand Leaders
Oura gives everybody a voice
"There is one clear takeaway after using Oura for a month: this is the future of wearables" Forbes
"There is one clear takeaway after using Oura for a month: this is the future of wearables" Forbes
CMO Oura '22 - Present
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_Responsible for Brand Strategy / Comms / Global DTC / Membership / Retail revenue
_Diversified revenue streams / launched first store-in-store shop at big box retailer Best Buy '23 _Repositioned company and brand "Give Every Body a Voice" _Launched Amazon '24 _45+ Net Promoter Score |
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Strategy / Brand Identity
Film
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Product
Out of Home
Press
CMO One Medical
'18 - '22 |
_IPO '20 / Acquired by Amazon '22
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Strategy / Brand Identity
Film
Engagement
Content
Out of Home
Press
Architect of the thoughtful home
"A boring wall fixture and an unlikely target for innovation?" NY Times
"A boring wall fixture and an unlikely target for innovation?" NY Times
CMO Nest Labs
Alphabet Co. '13 - '18 |
_Leading "Connected Home” brand in the world in 5 years
_50% YoY sales growth 5 years in a row _Launched 10 products in 4 years _Promoted to Google VP ’15 _Acquired by Google in ’14 for $3.2Billion |
Digital
Experiential
3 Dimensional
Film
UGC
Out of Home
Strategic
Press
VP Global Brand Marketing
Levis Strauss & Co. '06 - '12 |
An American Icon
_Chief architect of Go Forth revitalization marketing strategy and regional/global launch plan
_Delivered first Levi's market share growth in a decade and growth across key brand indicators _Built marketing team in America's and then global _Promoted twice in 5 years VP Marketing America's, then VP Global Marketing |
Magazine
Film
Engagement
Long Format Film
Out of Home
Digital
Capsule Brand Collaborations
Musical Collaborations
Retail
Women's Levi's - Curve ID
Strategic
Press
Global Account Director /Managing Director
TBWA\Chiat\Day '01- '06 |
The Original Sports Brand
_Led adidas repositioning plan for adidas to reclaim the original sports brand to compete with Nike
_Launched Stella McCartney women's apparel launch and Originals footwear product lines _Led marketing across 110 countries across all media from cinema, and digital to on-floor _#1 most awarded brand in the world '05 / Cannes Advertiser of the Year '06 |
Brand Magazine
Film
Out of Home
Product Magazine
adidas_1
Strategic
Stella McCartney
Press
Awards
_Cannes Advertiser of the Year '06/Most Awarded Brand Globally in Film/Lions/Clio/Addy
_Gold Effie "Garnett" Launch/Silver Effie "Impossible is Nothing"
VP Account Director Hal Riney & Partners
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A Bold Experiment - Saturn and EV1"Can America still compete? WIth it's new Saturn GM bets the answer is yes." Time Magazine '90
_Led marketing for Saturn and EV1 brands _Launched Saturn's first Mid Size and SUV _Launched automotive industries first ecommerce site |