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_Led innovative marketing and growth for iconic global brands adidas / Chiat Day / Levi's / Nest / One Medical / Oura
_Agency / Start-up / Early / Late Stage / Private / Acquisition / IPO / Public / VC Advisor / Start-up Advisor
_Wearable / Healthcare / Membership / Services / Hardware / Apparel / Footwear / Automotive / EV / Sustainability / Retail / DTC
_Sports Marketing / Energy Utility / Security / Home Heating / Fire Safety
_Proven record of driving business / Category Disruptors / Revitalizing brands
_Digital / Social media strategist / Innovator / Growth / Performance
_Business Insider Top 28 CMO's in the World / Forbes Top 50 Most Innovative Marketers / Advertising Age Top 50 Creative Marketer
_Advertising Age Breakout Brand Leaders
Oura gives everybody a voice
"There is one clear takeaway after using Oura for a month: this is the future of wearables" Forbes
"There is one clear takeaway after using Oura for a month: this is the future of wearables" Forbes
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CMO Oura '22 - Present
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_Responsible for Brand Strategy / Comms / Global DTC / Membership / Retail revenue
_Diversified revenue streams / launched first store-in-store shop at big box retailer Best Buy '23 _Repositioned company and brand "Give Every Body a Voice" _Launched Amazon '24 _45+ Net Promoter Score |
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Strategy / Brand Identity
Research / Strategy / Positioning / Oura Gives Everybody a Voice /
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Brand Portal Employees and Partners
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Oura 10 Year Celebration
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SF / Helsinki / Oulu / San Diego
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Product
Oura x EQX Rest & Recovery Kit
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Circle Product Launch
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Stress Product Launch
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Amazon Launch
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Out of Home
MSG Takeover "Your Own Personal Scoreboard"
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Out-of-Home Take-over Boston
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Wordle "Sleep is a 5-Letter Word"
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Press
Adage Breakout Brand Leaders 2023
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Earned Podcast
by Creator IQ 2023
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Oura enters physical retail with Best Buy partnership - Modern Retail
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CNBC Oura to sell its smart rings on Amazon
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Adage Ōura Hire MediaHub Media Agency
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Marketing Matters Podcast - Wharton UPenn
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Oura introduces three new C Suite Leaders
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We believe healthcare should different. Convenient, affordable, dare we say enjoyable.
"One Medical remembers what many other healthcare companies don't - that patients are people" Forbes |
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CMO One Medical
'18 - '22 |
_IPO '20 / Acquired by Amazon '22
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Strategy / Brand Identity
New Brand Identity
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Brand Positioning
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Embarcedero One Office Design
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.com mobile / descktop
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Film
COVID-19 "Who will you be?" Brand
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#Glad You Asked
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Making of "Better Days"
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One Medical for Business
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Engagement
Forbes CMO Summit
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Work Well Summit
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One Medical x The Wing
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Mission.org Podcast
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Content
#StayTheFHome
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#WeAreNewYork
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One Medical took action / NASDAQ
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31% of Women have missed an annual exam
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Out of Home
Came to the strip
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Stay Health San Diego
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No Patience Required
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Ask us that question MSG
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Press
Consumerization of Healthcare - Forbes
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Catchiest song about depression - Fast Company
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Germs and ads are everywhere - Ad Age
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One Medical tap Nest Levis Vet - Ad Age
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Mayor de Blasio Announces Partnership
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One Medical wants to make sure you are COVID free
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One Medical x Lyft
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One Medical soars on IPO debut
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Business Insider - Top 27 CMO's in the World
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One Medical Launches First Brand Spot during the Inauguration - Ad Age
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Ad Age Next: Health & Wellness Top 5 Trends
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Marketers Step Up Flu-Shot Efforts Amid Unsettling Anti-COVID Vaccine Campaigns - Adage
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Architect of the thoughtful home
"A boring wall fixture and an unlikely target for innovation?" NY Times
"A boring wall fixture and an unlikely target for innovation?" NY Times
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CMO Nest Labs
Alphabet Co. '13 - '18 |
_Leading "Connected Home” brand in the world in 5 years
_50% YoY sales growth 5 years in a row _Launched 10 products in 4 years _Promoted to Google VP ’15 _Acquired by Google in ’14 for $3.2Billion |
Digital
nest.com
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Nest Home Report
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Nest Solar Eclipse - Rush Hour
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Nest x NY Times Partnership
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Experiential
Nest Fire Truck
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#nestexpress
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Nest Vending Machine
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Carbon Monoxide Cube Installation
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3 Dimensional
In-store Merchandising
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Influencer Packaging
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Nesty Packaging
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Nest Airport Installation
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Film
We ♥ Home - Treehouse
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Welcome to the thoughtful home.
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Everyone loves Nest except this guy
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Nest Hello Prom Date
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UGC
#mysterysolved
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Caught on Nest Cam
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Nest Thermostat E
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Nesties - "Best Choreography"
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Out of Home
Magic of Home Takeovers
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#mysterysolved
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Nest Thermostat savings Times Square
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Saving Energy goes out of Style
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Strategic
Nest Mission Statement - Company Values
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Welcome Home - Company Mission Event
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Nest + Google Integration
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Press
Nest Brand Case Study #46 - Contagious
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CMO Strategy - Advertising Age
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Nest Bought a Fire Truck - Fast Company
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Home's Do All the Talking in Nest's Latest Campaign - Advertising Age
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Tech Twist for the Holidays - NY Times
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Google is betting big on Nest
|
 VP Global Brand Marketing
Levis Strauss & Co. '06 - '12 |
An American Icon
_Chief architect of Go Forth revitalization marketing strategy and regional/global launch plan
_Delivered first Levi's market share growth in a decade and growth across key brand indicators _Built marketing team in America's and then global _Promoted twice in 5 years VP Marketing America's, then VP Global Marketing |
Magazine
 Go Forth Launch |
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Film
Launch 'America' Cinema/Broadcast
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Braddock 'To Work' Cinema/Broadcast
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'We are all Workers' Cinema/Broadcast
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Engagement
NYC and SF Work Shops
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Levi's x Filson Collaboration
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 Pioneer Sessions Digital Music Program |
Long Format Film
IFC/Sundance "We are all Workers" Braddock Documentary
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Out of Home
 We Are All Workers 3D Outdoor Art |
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Digital
 'Like' Social Shopping on levi.com |
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Capsule Brand Collaborations
Shepard Fairey + Levi's + Obey
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Brand Jordan + Levi's 23/501
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Stefan Sagmeister + Levi's
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Musical Collaborations
Kanye + Levi's + SXSW
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HAIR + Levi's
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American Idiot + Levi's World Premiere
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Retail
 Flagship Store |
Shinjuku Japan
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 Meatpacking Store NYC - New Global Logo Iconography |
Women's Levi's - Curve ID
Curve ID Out-of-Home
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Curve ID ipad Integration
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Curve ID Events/Engagement
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Strategic
 Evolved Global Brand Strategy & Mark |
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Press
 Advertising Age Creativity 50 |
 Playboy "No Jobs Here" |
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 Global Account Director /Managing Director
TBWA\Chiat\Day '01- '06 |
The Original Sports Brand
_Led adidas repositioning plan for adidas to reclaim the original sports brand to compete with Nike
_Launched Stella McCartney women's apparel launch and Originals footwear product lines _Led marketing across 110 countries across all media from cinema, and digital to on-floor _#1 most awarded brand in the world '05 / Cannes Advertiser of the Year '06 |
Brand Magazine
 Launch Spread 'Ali' |
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Film
 180/TBWA 'Ali vs. Laila' Cinema/Broadcast |
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Out of Home
 Building Wraps Harlem |
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Product Magazine
 2004 London vs. 1960 Roma |
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adidas_1
:60 Launch for adidas_1 Cinema/Broadcast
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Strategic
 'Impossible is Nothing' Global Marketing Meeting |
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Stella McCartney
 Stella Yoga |
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Press
 Wall Street Journal 'Nike, Adidas take aim' |
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Awards
_Cannes Advertiser of the Year '06/Most Awarded Brand Globally in Film/Lions/Clio/Addy
_Gold Effie "Garnett" Launch/Silver Effie "Impossible is Nothing"
VP Account Director Hal Riney & Partners
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A Bold Experiment - Saturn and EV1"Can America still compete? WIth it's new Saturn GM bets the answer is yes." Time Magazine '90
_Led marketing for Saturn and EV1 brands _Launched Saturn's first Mid Size and SUV _Launched automotive industries first ecommerce site |
Saturn
 :60 Broadcast 'Donuts' |
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EV1
 Launch Spread |
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Clif Bar
 Magazine |
 Magazine |
Awards
_Silver Effie VUE launch
_Emmy "Electric Car is Here"
_Kelly Magazine "Electric Car is Here"
Management Supervisor
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The Original Energy Bar Goes Mass and a Colorado Skiing Legend Revitalized
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PowerBar
 Magazine |
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Copper
Ski Magazine
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Travel & Leisure
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Powder Magazine
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 Logo Design/Graphic Standards/Trail Maps |
Kenwood
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Spin Magazine
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Rolling Stone Magazine
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Fader Magazine
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